Hey there, Reader

From the very beginning of building my brand, storytelling has been the thread that’s held everything together.

Not just because it builds connection, but because it sells with integrity.

Every piece of content I create, whether it’s a blog, podcast, or Instagram post, is rooted in this belief 👇
​Be valuable.
Be authentic.
Invite action.
But always lead with story.

And over the past year, I’ve seen a massive shift happening in email marketing.
Truth be told, I'm not shifting my strategy because it's always been focused on this aspect, but more and more larger brands and influencers are moving toward a personal branded email marketing approach, have you noticed?

We’re entering a new season, where your voice matters more than ever before.
Where people want to buy from brands that feel human.
To be honest, I feel like we've all been burned, so our trust meter is so high, myself included.

Storytelling in content has been talked about for years, although it absolutely exploded thanks to TikTok marketing in 2021, but there's been one area most brands are neglecting - their email marketing.

And once someone says “yes” to hearing from you in their inbox, you’ve been given a golden opportunity to build trust.

That’s why I believe personal-branded newsletters are the most important tool in your business right now.

They’re not just a place to drop links or push content, they’re a home for your story.
A space to connect, nurture, and grow your business by simply showing up as you.

I recorded a short video that breaks this down more and shares why now is the time to double down on storytelling, especially in marketing.

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I also riffed about this over on my new TikTok and shared a carousel for some tips (you can find that here).

Reply and let me know:

• What’s your relationship with email right now?
• Are you sending consistently?
• Are you still trying to find your voice?

I’d love to hear.

Talk soon,

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